KEY INTERVIEW: Health, Wellness and Multisensory Experiences Driving Flavor Innovation at MANE

For four generations, the company led by the MANE family has steadily grown to become one of the global leaders of the flavor and fragrance industry thanks to continuous innovation.

MANE’s flavor division devised key innovation strategies targeting in particular the fast growing health and wellness solutions market, continuously searching to maintain its leadership in naturals and focusing on distinctive consumer sensorial experiences.

 http://www.foodingredientsfirst.com/

Music Influences Hedonic and Taste Ratings in Beer !

A Beer-tasting experience was rated as more enjoyable with music than when the tasting was conducted in silence. In particular, those who were familiar with the band that had composed the song, liked the beer more after having tasted it while listening to the song, than those who knew the band, but only saw the label while tasting. These results support the idea that customized sound-tasting experiences can complement the process of developing novel beverage (and presumably also food) events. We suggest that involving musicians and researchers alongside brewers in the process of beer development, offers an interesting model for future development.

http://journal.frontiersin.org/article/10.3389/fpsyg.2016.00636/full