Translation in English from the previous excerpt of Proust :


Many years had elapsed during which nothing of Combray, save what was comprised in the theatre and the drama of my going to bed there, had any existence for me, when one day in winter, as I came home, my mother, seeing that I was cold, offered me some tea, a thing I did not ordinarily take. I declined at first, and then, for no particular reason, changed my mind. She sent out for one of those short, plump little cakes called 'petites madeleines,' which look as though they had been moulded in the fluted scallop of a pilgrim's shell. And soon, mechanically, weary after a dull day with the prospect of a depressing morrow, I raised to my lips a spoonful of the tea in which I had soaked a morsel of the cake. No sooner had the warm liquid, and the crumbs with it, touched my palate, a shudder ran through my whole body, and I stopped, intent upon the extraordinary changes that were taking place. An exquisite pleasure had invaded my senses, but individual, detached, with no suggestion of its origin. And at once the vicissitudes of life had become indifferent to me, its disasters innocuous, its brevity illusory--this new sensation having had on me the effect which love has of filling me with a precious essence; or rather this essence was not in me, it was myself. I had ceased now to feel mediocre, accidental, mortal. Whence could it have come to me, this all-powerful joy? I was conscious that it was connected with the taste of tea and cake, but that it infinitely transcended those savours, could not, indeed, be of the same nature as theirs. Whence did it come? What did it signify? How could I seize upon and define it? [...]

Undoubtedly what is thus palpitating in the depths of my being must be the image, the visual memory which, being linked to that taste, has tried to follow it into my conscious mind. But its struggles are too far off, too much confused; scarcely can I perceive the colourless reflection in which are blended the uncapturable whirling medley of radiant hues, and I cannot distinguish its form, cannot invite it, as the one possible interpreter, to translate to me the evidence of its contemporary, its inseparable paramour, the taste of cake soaked in tea; cannot ask it to inform me what special circumstance is in question, of what period in my past life.

Will it ultimately reach the clear surface of my consciousness, this memory, this old, dead moment which the magnetism of an identical moment has travelled so far to importune, to disturb, to raise up out of the very depths of my being? I cannot tell. Now that I feel nothing, it has stopped, has perhaps gone down again into its darkness, from which who can say whether it will ever rise? Ten times over I must essay the task, must lean down over the abyss. And each time the natural laziness which deters us from every difficult enterprise, every work of importance, has urged me to leave the thing alone, to drink my tea and to think merely of the worries of to-day and of my hopes for to-morrow, which let themselves be pondered over without effort or distress of mind.


And suddenly the memory returns. The taste was that of the little crumb of madeleine which on Sunday mornings at Combray (because on those mornings I did not go out before church-time), when I went to say good day to her in her bedroom, my aunt Léonie used to give me, dipping it first in her own cup of real or of lime-flower tea. The sight of the little madeleine had recalled nothing to my mind before I tasted it; perhaps because I had so often seen such things in the interval, without tasting them, on the trays in pastry-cooks' windows, that their image had dissociated itself from those Combray days to take its place among others more recent; perhaps because of those memories, so long abandoned and put out of mind, nothing now survived, everything was scattered; the forms of things, including that of the little scallop-shell of pastry, so richly sensual under its severe, religious folds, were either obliterated or had been so long dormant as to have lost the power of expansion which would have allowed them to resume their place in my consciousness. But when from a long-distant past nothing subsists, after the people are dead, after the things are broken and scattered, still, alone, more fragile, but with more vitality, more unsubstantial, more persistent, more faithful, the smell and taste of things remain poised a long time, like souls, ready to remind us, waiting and hoping for their moment, amid the ruins of all the rest; and bear unfaltering, in the tiny and almost impalpable drop of their essence, the vast structure of recollection. 

(thanks to : www.fisheaters.com/proust.html )

This is the text of Proust what I meant in the previous blog :

LE TEXTE CELEBRE DE LA MADELEINE

II y avait déjà bien des années que, de Combray, tout ce qui n'était pas le théâtre et le drame de mon coucher, n'existait plus pour moi, quand un jour d'hiver, comme je rentrais à la maison, ma mère, voyant que j'avais froid, me proposa de me faire prendre, contre mon habitude, un peu de thé. Je refusai d'abord et, je ne sais pourquoi, me ravisai. Elle envoya chercher un de ces gâteaux courts et dodus appelés Petites Madeleines qui semblent avoir été moulés dans la valve rainurée d'une coquille de Saint-Jacques. Et bientôt, machinalement, accablé par la morne journée et la perspective d'un triste lendemain, je portai à mes lèvres une cuillerée du thé où j'avais laissé s'amollir un morceau de madeleine. Mais à l'instant même où la gorgée mêlée des miettes du gâteau toucha mon palais, je tressaillis, attentif à ce qui se passait d'extraordinaire en moi. Un plaisir délicieux m'avait envahi, isolé, sans la notion de sa cause. II m'avait aussitôt rendu les vicissitudes de la vie indifférentes, ses désastres inoffensifs, sa brièveté illusoire, de la même façon qu'opère l'amour, en me remplissant d'une essence précieuse : ou plutôt cette essence n'était pas en moi, elle était moi. J'avais cessé de me sentir médiocre, contingent, mortel. D'où avait pu me venir cette puissante joie ? Je sentais qu'elle était liée au goût du thé et du gâteau, mais qu'elle le dépassait infiniment, ne devait pas être de même nature. D'où venait-elle ? Que signifiait-elle ? Où l'appréhender ?  [...]

Certes, ce qui palpite ainsi au fond de moi, ce doit être l'image, le souvenir visuel, qui, lié à cette saveur, tente de la suivre jusqu'à moi. Mais il se débat trop loin, trop confusément ; à peine si je perçois le reflet neutre où se confond l'insaisissable tourbillon des couleurs remuées ; mais je ne peux distinguer la forme, lui demander, comme au seul interprète possible, de me traduire le témoignage de sa contemporaine, de son inséparable compagne, la saveur, lui demander de m'apprendre de quelle circonstance particulière, de quelle époque du passé il s'agit.

Arrivera-t-il jusqu'à la surface de ma claire conscience, ce souvenir, l'instant ancien que l'attraction d'un instant identique est venue de si loin solliciter, émouvoir, soulever tout au fond de moi ? Je ne sais. Maintenant je ne sens plus rien, il est arrêté, redescendu peut-être ; qui sait s'il remontera jamais de sa nuit ? Dix fois il me faut recommencer, me pencher vers lui. Et chaque fois la lâcheté qui nous détourne de toute tâche difficile, de toute oeuvre importante, m'a conseillé de laisser cela, de boire mon thé en pensant simplement à mes ennuis d'aujourd'hui, à mes désirs de demain qui se laissent remâcher sans peine.

Et tout d'un coup le souvenir m'est apparu. Ce goût, c'était celui du petit morceau de madeleine que le dimanche matin à Combray (parce que ce jour-là je ne sortais pas avant l'heure de la messe), quand j'allais lui dire bonjour dans sa chambre, ma tante Léonie m'offrait après l'avoir trempé dans son infusion de thé ou de tilleul. La vue de la petite madeleine ne m'avait rien rappelé avant que je n'y eusse goûté ; peut-être parce que, en ayant souvent aperçu depuis, sans en manger, sur les tablettes des pâtissiers, leur image avait quitté ces jours de Combray pour se lier à d'autres plus récents ; peut-être parce que, de ces souvenirs abandonnés si longtemps hors de la mémoire, rien ne survivait, tout s'était désagrégé ; les formes - et celle aussi du petit coquillage de pâtisserie, si grassement sensuel sous son plissage sévère et dévot - s'étaient abolies, ou, ensommeillées, avaient perdu la force d'expansion qui leur eût permis de rejoindre la conscience. Mais, quand d'un passé ancien rien ne subsiste, après la mort des êtres, après la destruction des choses, seules, plus frêles mais plus vivaces, plus immatérielles, plus persistantes, plus fidèles, l'odeur et la saveur restent encore longtemps, comme des âmes, à se rappeler, à attendre, à espérer, sur la ruine de tout le reste, à porter sans fléchir, sur leur gouttelette presque impalpable, l'édifice immense du souvenir.

Marcel Proust, À la recherche du temps perdu. Du côté de chez Swann, 1913.
 http://chefsimon.lemonde.fr/litterature/proust.html#madeleine

Ali Bouzari explains very clearly that 'flavor' is not only 'taste' but an over-all bodily experience.He shares masterfully how our understanding of the world and life is intertwined with flavor. Reminds me of Marcel Proust in 'À la recherche du temps perdu'.

Ali Bouzari is the Chief Science Officer and a Co-Founder of Pilot R+D, a culinary development company based in northern California. As a culinary scientist, he has the ability to translate complex scientific concepts and esoteric culinary ideas into accessible language.


Ali Bouzari about 'Flavour' !